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Chesterton Humberts unveils new ‘Chestertons’ brand
Following the announcement in February that it would be splitting into two separate businesses, Chesterton Humberts unveils its new ‘Chestertons’ brand at an exclusive event at the Mandarin Oriental Hyde Park tonight.
Applying to the company’s large network of London and international branches, the Chestertons brand will be rolled out in June and is a result of a thorough restructuring and repositioning project, which will also see the launch of a new website, a number of senior appointments, improved back-office systems, exciting new sponsorships and plans to further expand the branch network and areas of expertise.
Featuring a bold logo with a unique device on the ‘n’, the new Chestertons brand retains the company’s distinctive purple colour, but is supplemented with a confident palette of bright colours. A ‘Chesterton Humberts is changing’ advertising campaign highlighting some of the company’s values has been launched to celebrate the new branding.
In an unusual move to reflect the company’s loyalty to the communities in which it operates, each Chestertons office has also been given its own sub-brand and feature colour, ranging from ‘Routemaster Red’ to ‘Thames Teal’ and ‘Royal Mint’.
Chesterton Humberts’ CEO, Robert Bartlett, comments: “We needed a fresh new brand to celebrate all of the changes taking place within the company and to reflect the business that we are today, as opposed to the business that we were back in 2009, or indeed the business we started out as in 1805.
“The whole company is incredibly excited about the new brand and the future of the company as the residential specialist focusing on the London and international markets and I hope our clients and the general public share our excitement when the new branding becomes a regular high street fixture from June.”
Giles Milner, Chesterton Humberts’ Marketing Director, added: “This has been one of the biggest projects the company has ever undertaken and I am very happy with the results. The new branding genuinely represents the Chestertons of the past, the present and, most importantly, the future: it is bold, confident and dynamic; it is modern, but unafraid to acknowledge and appreciate the heritage and more traditional elements of the business; it is professional yet by no means non-descript - it has real personality.”