NEW YEAR - NEW BEGINNINGS

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Savills is proud to announce the appointment of Jo Judge, as their new Head of Residential Development Sales based in Guildford.

Jo specialises in new homes sales and marketing. She is experienced in providing advice to residential development clients on unit design, specification, optimizing unit size, anticipated target markets and in particular the branding and marketing of the proposed development. Jo started in agency in 2006 and joined Savills in 2012 managing 14 developments within the Surrey area.

The Guildford Residential Development Sales team provides bespoke marketing services to house builders, developers and private clients across Surrey, Sussex and Middlesex. Savills market an extensive portfolio of urban and rural new build developments, from village houses to city centre penthouses. We advise on all aspects of the project from start to finish including: internal layout, design, specification, brochure content, show homes, sales and marketing suites, valuation and agency work.

Jo says "Our objective is to provide the highest level of service in the market place, to achieve results for our clients and to add value to the development process through market leading research, advice and sales professionalism.

Our consultancy service includes preparing detailed market reports, strategic consultancy and research advice. This could involve research into local demographics, supply/demand, take up, mix, unit size, design and marketability for each scheme. This service will ensure that the product is fit for market at the point of sale."

In 2013 Savills Residential Development in Guildford successfully sold all 9 houses within the prestigious Palace Gate development by Newcourt in less than 12 months. Later that year we were appointed to work with Martin Grant Homes on a scheme of 9 houses in Reigate called Mulberry Mews and have since reserved all 9 units ahead of the official launch.

More locally within the Guildford area, we have been responsible for selling 84% of apartments, many of these to amateur investors, offering confidence that the buy to let market was returning.

We are optimistic that 2014 will mark a successful and positive year for the housing market. We will be launching many new homes developments in the first quarter and with the demand outstripping supply there is likely to be fierce competition, in particular in those areas that have seen little or no newly built properties over the last few years.